Photo credit: http://www.edgeoftheplank.com
On track to break sales records the country songstress Taylor Swift is pretty much taking the world by storm. She may be everybody’s favourite celeb they love to hate but selling 1.287 million copies of her new album ‘1989’ by the end of its first week of release almost breaking sales records, I’m the first to say I’m not surprised. What’s not to like? Even people who hate Taylor Swift admittedly can’t deny the catchiness of her songs demonstrated by her new released top hits ‘Shake it off’ and ‘Blank Space’. The album is consistent of a new upbeat 80’s electro vibe we all know Taylor was aiming for (hence the album title). As a fan, some of her past songs seemed a little too dreary but each song in 1989 is easy and fun to listen to; the sound is new age without being too mainstream and all still grounded by lyrics on relationships and melodies similar to those in her last album ‘RED’.
Her videos in particular show she’s still the same old Taylor. Everybody links her with her obsession in relationships – as quoted by Taylor herself “I go on too many dates but, I can’t make them stay, that’s what people say”. She may have cried into her guitar about it all in her early years but now in the spotlight she’s learnt to take it in her stride. Releasing two hilarious videos by mocking herself, she well and truly puts everybody who has ever mocked her into their rightful place. At first glance, the video for Blank Space looked extremely sophisticated: the luxurious settings, the gorgeous outfits, they even have an AMEX app for your phone that allows you to explore the phenomenal interior of the set behind closed doors as well as exclusive behind the scenes footage! With close to 36 million views on YouTube. I couldn’t quite understand what all the fuss was. Then mid-way in she goes all crazy on us (comically of course) – over exaggerated clothes-cutting and streaked mascara all part of a dramatized act to coincide her boy-crazy persona.
Now on her fifth album, it was about time Taylor showed us another side, and it worked. Artistically she’s grown up, although, in contrast her videos may not portray the ‘adulthood’ you would expect. Everybody secretly loves a bit of Taylor Swift so pick up a copy of the album and see for yourself. Even if you don’t, it’s bound to come on in the club and when it does, you won’t be able to resist busting a move.
Lauren Victoria Edwards